From the very start we set out to create a functional, lightweight, sturdy, easy to use, stylish travel system with a WOW price tag! We have done exactly that... Modern parents love URBAN.

We are the first brand in the industry to take the bold step of not selling to retail stores, allowing YOU to SAVE BIG. Gone are the days of having to pay extortionate retail commissions for low quality products and poor service. URBAN is one of the fastest growing pushchair brands globally that only sells direct to customers. This means you have a wonderful experience throughout your journey and we are always at hand to help without having to go through a middle man. If your ever stuck or need help, simply message us on instagram (@urbanpushchairs) and our amazing customer service team will respond quickly - we even send videos! - everything about us is focused on making life easier for you.

We are NEW, FRESH and REVOLUTIONARY.  Are you?

Proven Quality

From our advanced testing to our use of durable materials, the URBAN is designed to be the all in one solution for everyday use. Built to go that extra mile… and even further than all other pushchairs by an extra YEAR ( 22kg ). Use it for your newborn, infant and toddler. Pass it on to your family and friends, and it will still be going strong years later.

Iconic Design since 2015

Upon creating the amazing URBAN pushchair the team at BEBYLUX were adamant that it deserved its very own brand and platform - URBAN was born.  Thanks to its practical features and contemporary design, the new URBAN is also designed to adapt to different looks and styles by simply changing the canopy (guess what? They are also washable!).