OUR STORY

Why URBAN

Since the beginning, URBAN has designed pushchairs for parents and made them for children. Choosing a pushchair is a big step, so this means the pushchair needs to tick all the right boxes to make both your and your child's life easier. This is why the URBAN is the most complete pushchair.

EXPLORE

We are URBAN

2 years ago we re-invented the pushchair, changing the market with highest quality, innovative products that focused to make parents’ lives easier. Today, URBAN is one of the fastest growing brands in Europe with the aim to keep pushing our products forward — both by developing their intelligent capabilities and by developing new add on products that go beyond just strolling.

Innovation is within our DNA

We have been leading the front of pushchair innovation since we started in 1999 and continue to invent, develop, test and manufacture products that combine beautiful design with long-lasting functionality. Made to use every day. Designed to last a lifetime.

See the collection